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The fvw Congress is the second most important German event (after ITB-Berlin) in travel. A number of key decision makers gathered this week in Cologne, to discuss trends, inventions and business. During the two-day workshops a number of interesting topics in travel came up and made it worth attending.

The Keynote-Session was about Google – Friend or enemy for tourism?

Stefan Tweraser, Country Director Germany/Austria/Switzerland made a speech introducing Google.  F. Scott Woods, Commercial director Facebook Germany came next with Social networks – a travel sales channel?  Not really revealing. Hotel evaluations – a winner for everyone was presented by Jörg Trouvain, managing director Holidaycheck. This is a train hard to stop.

All in all Europe’s network carriers take off with Merchandising 2.0, and Mobile business gets moving. The discussion on Flight data – Google’s ITA Deal and the consequences was a discussion with David Friderici (Hitchhiker), Hans-Joachim Klenz (Ypsilon Net) and Alexander von Koslowski (DER). They ran a bit late and short, given the fact that Stefan Tweraser had little information to give away as well.

Winfried Boeing
President Fairquote Cooperative

- one touch travel -

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